Chinese Cultural Sensitivity

Last week, the Wall Street Journal reported that Nestle's Chinese New Year commercial had been rejected by state-run CCTV. The reason is that the government has declared a ban on any images of pigs or boars on state-run television for Chinese New Year, despite it being the year of the pig. The government says that given that China is a very culturally diverse nation, they must be respectful of the Muslim minority in China.

China?! Being sensitive to the ethnic minority?!

This is particularly odd because the Chinese government periodically arrests people of the various Muslim minority on charges of terrorism, raid mosques, and break up protests in with the usual Chinese finesse (i.e. - at the point of an AK-47).